No longer considered a passing fad, blogging has proven itself to be a valuable marketing tool for those who have valuable, interesting or even entertaining content to share with the world. Here are seven indispensable tools that may be useful for amateur and pro bloggers alike:

WordPress is a blog publishing application which may be used for basic content management and focuses on web standards and usability. Features include, but are far from limited to: a user-friendly workflow, rich plugin architecture and an advanced templating system. WordPress is free and has become one of the most popular blog software applications used. RSAWEB provides web-hosting packages suitable for hosting WordPress sites.

Bit.ly and Goo.gl are used to shorten the length of your URL, enabling you to share the link easily, Tweet and email to it to friends, with the objectives being: stability (ensuring the services have good uptime), security (protecting users from malware and phishing pages), speed (fast resolution of short URLs) and tracking (see how many people followed your link).

Google Analytics is a valuable tool which allows you to track the traffic information associated with your blog. You can view the number of unique visitors, page views, as well as how the visitors arrived at your site. This information provides you with useful insights into your target audience, hence preparing you to write better-targeted content and strengthen your marketing initiatives.

Google Feedburner allows bloggers the ability to create and manage their own custom RSS feeds and track the usage of their subscribers and readers. It is the leading tool for media distribution and audience engagement services for blogs and RSS feeds assisting bloggers, podcasters and commercial publishers to promote, deliver and ultimately profit from their blog.

Disqus expands on your blog’s discussion community through using Discus Comment as a comment system and moderation tool for your site, also allowing users to comment via their Facebook and Twitter accounts.

TubeMogul, if you decide to include video into your blog, then TubeMogul is the tool for you. TubeMogul presents the blogger with a single point for deploying uploads to multiple video sharing and media sites. Additionally, the analytic technology aggregates your video-viewing data to give users the information as to who, when, where and how often their videos are being watched.

HubSpot gets you found online with advanced inbound marketing tools and shows you how to convert more visitors into leads. The full package will burn a hole in your pocket, with the cost of packages ranging from US$250 to US$12,000 p/month. However, the 7-day free trial should give you a fair understanding into the products capabilities. There are also HubSpot free tools available at Website Grader, and Twitter Grader which will analyze your Twitter account, followers and Twitter habits.

These suggested tools are merely the entrance gate to a whole world of apps that will assist any blogger with getting the most out of their blog. There’s an app that will suit a bloggers every need, it’s just a question of: Which one is your favourite?

With the new-year in full swing, lets take a look at what strategic technologies we think are already beginning to take root, and will play a big role in shaping IT in South Africa during 2010:

1. Cloud based Technologies
With the success and rapid adoption of cloud based technologies in international markets, it’s only a matter of time before this game-changer reaches our shores, offering services that are faster to market than ever before. Expect some big developments in this space from RSAWEB in the near future.

2. Modular Data Center design
A more modular approach to data centre design will be employed, only providing resources for space being utilized. Previously, newly-built data centers often had huge areas of vacant floor space, fully powered and backed by an uninterruptible power supply (UPS), water-and air-cooled while they were predominantly empty.

3. Flash Memory
Flash memory is not a new technology, but it is only now beginning to gain momentum as the price drops with increasing demand.

According to international research company Gartner, at the current rate of price drops, this technology will enjoy more than a 100 percent compound annual growth rate during the new few years and become strategic in many IT areas including consumer devices, entertainment equipment and other embedded IT systems.

4. Virtualization for Availability
Recent developments in virtualization technology such as live migration, has brought a new focus on this technology, which now provides higher availability than before. Such developments will allow for the cost and complexity systems to be reduced.

5. Mobile Applications
An often overlooked factor in a country that has 3 times more mobile internet users than broadband users. By the end of 2010, Gartner predicts that world wide 1.2 billion people will carry handsets capable of rich, mobile commerce providing a prosperous environment for the convergence of mobility and the Web.

Today, to my amazement a shiny new Amazon Kindle arrived on my desk. While not totally unexpected as I had ordered it online last week, I was expecting customs to give me a call first. Resisting the urge to tear open the packaging, I took a few photo’s of the beautifully packaged e-book reader for your enjoyment. Below are the first photo’s of Amazons little wonder taken at my desk.

More

Here’s one for the geeks amongst us…

For the months of April & May, we’ll be giving away one of these stunning limited edition Geek t-shirts every week. To enter, all you need to do is add @RSAWEB to your ‘following’ list (not to be confused with ‘followers’) on your twitter account. Each week we’ll select a new follower to be the recipient of one of these fashion gems.

Following RSAWEB on twitter, you’ll get real time news and updates and access to industry insights from our experts. Plus, you’ll be able to join in the conversation, engaging with us and our twitter following.

Our twitter address is http://www.twitter.com/rsaweb

T’s available in #000000 only.

Seth Godin writes about how simple your approach to online advertising should be in his post:

If your ads work, if you can measure them and they return more profit than they cost, why not keep buying them until they stop working?

And if they don’t work, why are you running them?

The time-tested response is that you’re not sure, that ads are risky, that you can’t tell. …

Digital ads are different (or they should be). You should know cost per click and revenue per click and be able to make a smart guess about lifetime value of a click. And if that’s positive, buy, buy, buy.

And if you don’t know those things, why are you buying digital ads?

We do a lot of online advertising through various providers and it is amazing how scientific you can get in order to gain real value from the medium. Online ads have totally changed the marketing landscape and we no longer rely on made up stats like “readership” and “circulation” that off line print media rely on the help justify their advertising costs.  I’m not saying don’t use “off line” media, as not all of your target audience are necessarily online, but it sure does help to focus your marketing efforts with stats such as cost per click and revenue per click.

The one thing about online advertising is that you need to actively track them.  Gone are the days of sending off an advert to your favorite magazine and then waiting for the phone to ring. Today, you can see exactly how your online ads are performing, who is viewing them and if they are delivering real business results. All in real time. Its amazing how the Internet is revolutionising marketing and the way we reach customers.