08 December

Twilight Running

0 Comments, posted in Fun,News,Social Responsibility

Community Chest Twilight RunMany of us at RSAWEB enjoy a 5Km run around the block from time to time however call it a race and the competitive spirit in all of us comes out. Last week the RSAWEB staff headed down to the Community Chest Twilight run through the streets of Cape Town. This annual event is always fun with 3 180 teams entered in 2008, which meant there were about 19 080 entrants all in fancy dress.

The run finishes with a stunning final straight down Adderley Street under the Christmas lights to the finish line and the corporate tents with braai’s and drinks to end off an awesome evening.

Well done to Vern who burst out of the blocks and achieved second place overall.

Meghann Leo from the Community Chest said that the race had been “stunning” and that R524 700 was raised. Well done to everyone who participated

20 November

Our website evolves

0 Comments, posted in News
New RSAWEB Website

A good website is never finished. The fluid nature of the web & technology in general, demands that you need to be constantly upgrading, redesigning and publishing if you want to stay on top.

We often advise clients to adopt a continual improvement philosophy when it comes to their website, encouraging them to keep content fresh and to make a few small improvements every month. However, from time to time a major change is needed, we felt that time had come.

It’s also important to be listing to your users. The site is, after all, for their benefit.

One such example of where we applied this principle was in expanding the pixel dimensions of our site. Based on older web-standards, our website was design to fit within an 800 x 600 pixel PC screen resolution. Usage statistics however, showed us that only 4.5 percent of our users were still using the 800 x 600 pixel resolution, with the majority using 1024 x 768! Consequently, we changed the site to fit the 1024 x 768 resolution, which not only catered to the majority of our users, but also gave us the extra space to add more content and improve the overall usability and aesthetics of the site.

Other noticeable improvements included:

Improved SEO capabilities. this helps users find us easily using search engines such as Google or Yahoo.

More informative. More content around our products and services was added to aid users in making informed decisions.

More Helpful. Various help mechanisms such as our Online Broadband Consultant help users to find what they’re looking for without having to spend money on a phone call.

Refined usability. It’s the little things that improve usability. Accessible menus, adding extra links, removing unnecessary pages/steps.

Got an opinion? go take a look at the improved site here, and let us know what you think.

31 October

What is Twitter?

0 Comments, posted in News,Tech

People often ask me – What is all this Twitter, Facebook stuff all about?

My answer usually hinges around explaining to them how people’s communication choice’s are changing in a similar way to how we changed our method of communicating when we bought our first cell phone. We no longer needed to wait at home for that important phone call, we could just pick up our cell phone at any location and call/text our friends. Twitter and Facebook are the next step in this communication evolution as the Internet allows us through these platforms to communicate for free on a one to many basis, rather than a one to one method like your cell phone. So you can now tell all our friends about the new bike you have just bought or about where we are having dinner tonight. Your friends who are now following you on Twitter have the choice of whether to act on this information or to ignore it.

After dabbling a bit with Twitter I initially wrote it off as a niche teenager communication tool that while sometimes useful would not be something I would ever use, however I am finding more and more business uses for it as I interact with others through it and explore its uses.

So, what is Twitter? According to Wikipedia

Twitter is a free social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.

For a business Twitter offers new ways of engaging existing and new clients in a way that was never possible before. Take a look at this short screencast video that explains how to use Twitter in your business. Enjoy!

Screencast courtesy of www.smallbiztrends.com

27 October

Data Centre Tours extended

0 Comments, posted in News,Web Hosting
RSAWEB Data Centre - Where we host your web servers

Join us for the RSAWEB Data Centre Tour

For those wishing to join our Data Centre Tour scheduled for Nov 13, the tour is now fully booked. However, due to popular demand, we’ve created another opportunity for visitors to take a guided tour of our Cape Town Data Centre. (If you missed the details on what the tour is all about, you can read about it here.)

The details for our 2nd Data Centre Tour are as follows:

Date: 20 November
Time: 10am -11am
Street Address: 1st Floor, The Terraces, 34 Bree Street, Cape Town.

For security purposes, you will be required to bring your ID/drivers license for identification.

To book your space on the tour, please RSVP well in advance.

09 October

Your home page is valuable

0 Comments, posted in News,Web Hosting

Your home page is one of your most valuable company assets. It is your online store front and is becoming more important in most companies marketing mix.  Customers when they land on your home page within about 5 seconds form an opinion of your company. Your home page’s format, colours and content provide customers with queues for them to form fundamental opinions to questions like:

  1. Do I like this company.
  2. Can I see myself buying something from this company.
  3. Does this company look trustworthy.

Knowing this I have always seen our home page as our most important company asset, which may be justifieable as we are a internet company. How have you justified your home page? Is it an afterthough because all you really needed was the domain for email? or are you investing in your online reputation and brand?

We have found through clever, relatively inexpensive changes to the structure, colours and layout of our website that users experience has improved which ultimately results in more sales leads.

Think about your home page, and I would reckon a small investment in it will reap far more rewards than through most other marketing efforts.